At Airflex we have been making stylish and comfortable footwear since 2008. Our brand was established with a philosophy to create fashionable footwear for men and women with the key focus being on comfort, fit and durability. Whoever said comfort and style don’t go together haven’t worn a pair of Airflex shoes!
With a reputation built on many proud years of outstanding service and quality products, our parent company Betts Group have been a Western Australian owned and operated family company since 1892.
The Betts Group found its origins when a young Russian immigrant named Yoel Breckler opened the “Breckler Brothers” boot repair store opposite the Fremantle Town Hall in Western Australia in 1892. After his death in 1912, Yoels’ wife Fanny and two sons Cecil and Alec took over the business, turning it into a small retail footwear store and opened the first store in Hay Street, Perth in the 1920s. It was the biggest shoe store in the country and took Perth by storm!
Over a century later not much has changed! Except we are a little bigger with over 200 stores nationwide, an online store that delivers to Australia and New Zealand and a team of over 1200, all who are committed to providing impeccable service and style advice to our Customers.
These days, it’s rare to hear that large family businesses still exist! This is what makes the Betts Group a little different. The Breckler family are still heavily involved with the Betts Group, five generations on!
We believe that wearing comfortable shoes does not mean that you have to compromise on style. We pride ourselves on our ability to create modern and fashion forward collections every season that are infused with our comfort technologies and set a new standard in stylish footwear. Whether it be a men’s or ladies corporate, casual weekend, or an everyday favourite, we have a shoe for every occasion.
Fashion is always changing and we’re always on the lookout for the next ‘it’ trend. So every season our product developers travel the globe in search of inspiration and bring back the latest and best trends from Europe, America, Asia and beyond to create fashionable and on-trend collections. Each shoe is carefully reviewed, tested and checked to ensure it lives up to our ‘modern comfort’ standards.
A little bit of science. Science and technology is at the heart of the Airflex brand. From Ultraflex to Everlite, our product teams are continually evolving and developing our exclusive technologies to ensure they are the best in the world. We work closely with our manufacturers to ensure they are only using premium materials which allow us to deliver a high quality and comfortable shoe that you can wear all day long.
Interested in the science behind the shoe? To learn more about our exclusive Technologies and Benefits, click here.
Next time you shop online or at your local Airflex store, you’ll notice our prices have been lowered - and we’ll be keeping them that way! We have reviewed our pricing to ensure that we are offering all of our customers comfortable shoes at comfortable prices all year round without compromising on the quality, comfort, or use of premium and leather materials that you have come to expect from us.
We look to offer you a seamless online shopping experience, to assist with this we proudly offer:
Prefer to try it on before you buy? Our in store team is fun-loving and dedicated to making your shopping experience a breeze. All of our team members undergo a comprehensive training program to ensure you receive the correct shoe fit, the best service and style advice.